Zainab Shah

Vice President, Audience Strategy

Zainab is the vice president of audience strategy for AJP’s Startup Studio, which supports local news initiatives in the establishment and incubation of startup organizations alongside a coalition of community stakeholders, local philanthropies, and management talent.

For over a decade, Zainab has led growth strategy at mission-driven news organizations of various sizes from startups like The Correspondent to global media brands like BuzzFeed. She was most recently at THE CITY where she led audience and engagement efforts across all teams to grow THE CITY’s readership and bring THE CITY’s award-winning journalism to those who need it most. She is also a contributing writer for New York Times Food and Cooking.