Outlier Media is a Detroit-based service journalism organization. Its reporters identify, report, and deliver valuable information to empower residents to hold landlords, municipal government, and elected officials accountable for long-standing problems.

Outlier’s core product is an SMS service that texts critical information to residents and allows them to connect directly with a reporter by sending in questions, tips, and information needs.

With support from the American Journalism Project, Outlier aims to grow dramatically, building out a Detroit newsroom with investigative and accountability reporters and embedding their SMS service model in newsrooms across the country.


  • Candice Fortman has turned her love for all things media into a career focused on diversifying newsrooms and journalistic organizations to reach beyond traditional news audiences. Before joining Outlier Media, Candice was the marketing and engagement manager for WDET 101.9-Detroit’s NPR station. Candice led the effort to build WDET’s audience and grow the station’s digital communities and content by engaging listeners around news, music, and culture.
  • Sarah Alvarez started her career in civil rights law in New York but is much happier as a journalist than she ever was as a lawyer. Before founding Outlier Media, she worked as a senior producer and reporter at Michigan Radio, the statewide NPR affiliate. Sarah believes journalism is a service and should be responsive to the needs of all people.